Working Together to Reduce Sugar

March 31, 2021

America’s beverage companies are committed to supporting families in their efforts to maintain balanced lifestyles. Parents want more beverage options…

More Choices to Support Balance

March 16, 2021

The beverage industry is committed to supporting your efforts to find balance. America’s beverage companies are providing more choices than ever before…

Latest Report Shows Great Progress in Calorie Reduction

October 2, 2020

As part of the Balance Calories Initiative (BCI), America’s beverage companies are taking action to reduce sugar in the American diet by offering more…

Bringing More Jobs to Communities Across the Nation

September 22, 2020

America's leading beverage companies are proud to play an important role in the American economy – supporting more than 264,000 good-paying jobs in cities…

Innovative and Effective Solutions

August 21, 2020

America’s beverage companies are constantly working on innovative and effective solutions to support families in their efforts to reduce the sugar consumed…

Beating the Heat this Summer with a Refreshing Beverage!

August 5, 2020

It’s officially August and families across the country are looking for ways to beat the heat! While this summer may look different for many of us, America…

Helping Families Balance What They Eat, Drink and Do

June 17, 2020

America's leading beverage companies all want the same thing - a strong and healthy America. That's why we're tapping into our strengths in product innovation…

More Choices and More Options

February 28, 2020

America's leading beverage companies all want the same thing - a strong and healthy America. That's why the beverage industry, including The Coca-Cola…

Beverage Taxes Just Don't Work!

February 21, 2020

Throughout the United States, a few local municipalities have tried their hand at imposing a beverage tax. Typically, people in communities both large…

Investing in America's Workforce

February 6, 2020

America’s leading beverage companies provide great-paying jobs with strong benefits and continuous opportunities to grow and advance in the workplace.…