Empowering Americans to Make Healthier Choices

September 27, 2022

By Katherine Lugar, president & CEO of American Beverage

Clear Calories for Consumers

September 21, 2022

When it comes to calories, America’s beverage industry has a longstanding commitment to arming consumers with the information they need to help them find…

Finding Balance With Mixifyâ„¢

May 2, 2022

Did you know that our member companies launched a program in 2015 that aimed to help teens and their parents balance their calories?  The program - called…

Latest Report Shows Americans Continuing to Reduce Beverage Calories

October 20, 2021

America's beverage companies are taking actions to provide consumers more choices with less sugar and smaller portion sizes.  Halfway into our Balance…

A Transformed Beverage Aisle

May 12, 2021

We’re over half-way through the spring season and the weather seems to be warming up. Warmer weather means more time spent outdoors where staying hydrated…

Working Together to Reduce Sugar

March 31, 2021

America’s beverage companies are committed to supporting families in their efforts to maintain balanced lifestyles. Parents want more beverage options…

More Choices to Support Balance

March 16, 2021

The beverage industry is committed to supporting your efforts to find balance. America’s beverage companies are providing more choices than ever before…

Latest Report Shows Great Progress in Calorie Reduction

October 2, 2020

As part of the Balance Calories Initiative (BCI), America’s beverage companies are taking action to reduce sugar in the American diet by offering more…

Helping Families Balance What They Eat, Drink and Do

June 17, 2020

America's leading beverage companies all want the same thing - a strong and healthy America. That's why we're tapping into our strengths in product innovation…

More Choices and More Options

February 28, 2020

America's leading beverage companies all want the same thing - a strong and healthy America. That's why the beverage industry, including The Coca-Cola…