Together, We’re Committed to Getting Every Bottle Back

America's beverage companies are making 100% recyclable bottles and we want Every Bottle Back. Our carefully designed plastic bottles are made to be remade into new bottles and not end up in oceans, rivers and beaches.

That's why together, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo have launched an initiative to get Every Bottle Back.

Here's how:

  • Working with World Wildlife Fund to measure and track progress toward reducing our plastic footprint.
  • Partnering with Closed Loop Partners and The Recycling Partnership to invest $100 million to modernize and improve community recycling in communities where we can have the greatest impact.
  • Introducing a new, voluntary on-pack message to promote the recyclability of our plastic bottles and caps.
  • Joining with policymakers, WWF, other NGOs and industry partners to advocate for well-structured producer responsibility systems that provides an efficient, financially sustainable collection program for all recyclable materials, including our bottles and cans. Where producer responsibility systems are being considered, we are advancing these essential principles for a system to be successful.
  • Backing a comprehensive federal solution that would help create a more efficient, circular system for recyclable materials.

Learn more at and download our infographic here.


Working Together for a Sustainable Future


Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable - even the caps. Our goal is for every bottle to become a new bottle and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.


Aluminum can be recycled over and over again, forever. The aluminum can is one of the most recycled consumer product packages on the market today. Our industry's aluminum beverage cans are 100% recyclable. In fact, they are made to be remade.


We're investing time and money to make it easier to recycle in public spaces like parks, airports, sports venues and festivals because recycling shouldn't stop when you leave home.


We're working to develop the best water saving technologies on the planet and are on pace to improve our water conservation rate by double digits over the next decade.


We're working to improve energy efficiency and reduce greenhouse gas emissions.

Initiatives & Advocacy

Promoting Balanced Lifestyles

America's Beverage companies have a longstanding commitment working to reduce sugar and calories from beverages in the American diet.