We are America's Beverage Companies

We make American products, with American workers, in America's hometowns.

Reducing Sugar Consumed from Beverages

Through our Balance Calories Initiative, America's beverage companies are committed to reducing calories and sugar consumed from beverages in the American diet.

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Our New Visual Identity

We're starting off the next 100 years with a new look that represents us better. An industry that is forward-looking, strong, united and driving real solutions to tough challenges.

Supporting Our Communities

In providing more than 265,000 jobs and a direct economic impact of $178.4 billion, the American beverage industry is a vital part of the economy. We proudly support local communities through education, jobs, tax revenue and charitable contributions.

Education & Resources

We Created & Implemented National School Beverage Guidelines

We promised America's parents that we would change the beverage mix in schools, and our companies - along with their school partners delivered dramatic and significant results.

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A Case For Membership

Companies that belong to the American Beverage Association make and sell some of the world's most popular and innovative non-alcoholic beverages.

You might say that our members quench America's thirst.

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Current Initiatives

Balanced Living

A balanced lifestyle is about the choices people make every day regarding what they eat, drink and do. We want people to make informed decisions about the beverages they consume.

Sustainable Solutions

Changing how business is done, in ways that sustain our planet isn't just something we say, it's what we do. We take environmental stewardship seriously.

Consumer Choice & Freedom

Some believe that food and beverage taxes will make us thinner, fitter and healthier - but there is another side to this story.