In early August 2023, the Hawaiian island of Maui was impacted by one of the most devastating wildfires in American history, resulting in tragic loss. With recovery efforts underway, the death toll continues to climb, and the widespread devastation has left hundreds homeless and even more without basic necessities. Local organizations, neighbors and even strangers across the country have been organizing efforts to support communities impacted by the Maui wildfires.
In response, America’s beverage companies have answered the call to provide assistance for local residents, including industry employees.
The Coca-Cola Company’s local distributors and bottlers, including Odom Corporation, Maui Soda & Ice Works and Coca-Cola Bottling Company of Hawaii, are donating truckloads of water to impacted communities and those on the frontlines of relief efforts. The Coca-Cola Foundation also has donated $350,000 to support American Red Cross relief efforts to provide food, shelter, critical supplies and emotional support to those impacted.
PepsiCo and the PepsiCo Foundation are supporting the relief efforts by donating more than $150,000 to local organizations and partnering with The Salvation Army to provide food and bottled water to Maui food banks. These dedicated efforts are making a significant impact. An estimated 12,000 meals are being provided to individuals and families who have been affected. Beyond food, vital resources like hygiene kits, infant kits and kitchen items are being provided. Through the PepsiCo Foundation’s Food for Good program, and in partnership with Gold Star Foods, 20,000 shelf-stable meals will be provided to children in Maui schools.
Both companies also have activated their own employee assistance programs to provide crucial financial assistance to employees affected by the Maui wildfires.
The Coca-Cola Company and PepsiCo’s top priority is to take care of those who live and work in the communities they serve. The people of Hawaii are strong and resilient, and America’s beverage industry will continue to support them through their times of need and beyond.