Beverage Companies Fund Improvements to Modernize Recycling System in Shrewsbury

Posted Jun. 3, 2024

SHREWSBURY, Mass. – American Beverage awarded the Town of Shrewsbury a $185,600 grant to provide new recycling containers for nearly 12,000 households, which will help residents recycle more materials so they can be remade into new products. 

The new large-capacity recycling carts will help Shrewsbury make the shift to single-stream recycling, a convenient system that allows residents to place all their recyclables into a single container. The grant will also fund a program to show residents how to keep their recyclables free of contamination, which ensures the materials can be remade into new products.

 “American Beverage is excited to support Massachusetts’ efforts to make recycling more accessible and convenient for residents across the state,” said Kevin Keane, president and chief executive officer of American Beverage. “Investments like these ensure our bottles and cans are collected and remade into new ones, creating a circular economy for recyclables that conserves resources and protects our environment.”

Through this grant, the Town of Shrewsbury will collect an estimated 11.8 million pounds of new recyclables over the next decade. This includes 460,000 pounds of recycled polyethylene terephthalate (PET) and 153,000 pounds of recycled aluminum—the materials for beverage packaging. Shrewsbury marks the fourth project in Massachusetts, alongside Falmouth, Methuen and Danvers, a total of more than 55,000 upgraded recycling carts provided to residents in the state.

“We are proud to partner with the Town of Shrewsbury to increase the amount of valuable recyclables that are remade into new products rather than wasted in landfills,” said Steve Boksanski, executive director of the Massachusetts Beverage Association. “Importantly, this investment makes recycling easier for residents while providing education to advance the town’s sustainability efforts.”

This grant is one of 64 initial projects for the Every Bottle Back initiative, which The Coca-Cola Company, Keurig Dr Pepper and PepsiCo launched in 2019 with sustainability partners, Closed Loop Partners, The Recycling Partnership and World Wildlife Fund. To date, the beverage industry has committed $38 million in Every Bottle Back funding nationwide. The investments are estimated to yield nearly 1 billion new pounds of recycled PET and more than 87 million more pounds of recycled aluminum over the next decade.