Danvers To Receive Recycling System Upgrades Through Beverage Industry’s Every Bottle Back Initiative

Posted Aug. 29, 2023

Investment by America’s leading beverage companies, The Recycling Partnership and the Town of Danvers will overhaul residential recycling for more efficient collection

DANVERS, Mass. – American Beverage today announced the Massachusetts town of Danvers will receive an investment of over $100,000 from the beverage industry as part of Every Bottle Back, a beverage industry initiative to invest in recycling infrastructure and education across the country. Residents of Danvers will soon receive new, large-capacity recycling carts and the community will also transition curbside collection from weekly recycling pickup to an every-other-week, cart-based single-stream program to increase efficiency and efficacy of the program.

The new standardized 95-gallon recycling carts can hold more recyclable materials, including the beverage industry’s plastic bottles and cans, which are carefully designed to be 100% recyclable. Danvers is also investing in carted trash collection infrastructure to upgrade the town’s entire collection system.

Danvers is the third Every Bottle Back investment announced in Massachusetts, with previous investments made in the Town of Falmouth and City of Methuen.

“Larger carts and a modernized recycling system will help to improve curbside recycling for residents of Danvers so we can get more of our 100% recyclable bottles and cans back,” said Kevin Keane, president and chief executive officer of American Beverage. “We are thrilled to continue to work with local leaders and alongside our partners to make meaningful investments in the Commonwealth.”

“The Massachusetts Beverage Association is focused on creating a cleaner, more sustainable future,” said Steve Boksanski, executive director of the Massachusetts Beverage Association. “This investment from American Beverage and The Recycling Partnership will go a long way toward accomplishing that goal and will help to ensure our valuable 100% beverage containers can be remade as intended. We are grateful for this ongoing commitment so we can continue to invest in our local communities.” 

“We are excited to be working with Danvers to ensure equitable recycling access and making it easier for residents to participate in the city’s curbside recycling program,” said Taylor Sorenson, community program manager at The Recycling Partnership. “The town will be able to capture more recyclables to keep these valuable materials out of the landfill and getting it back to manufacturers to create new products with recyclable materials.”

The grant will provide recycling carts for about 7,700 households that are eligible for curbside recycling. Over the next decade, this investment is expected to collect over six million new pounds of recyclable material, including 87,000 pounds of aluminum and 262,000 pounds of PET plastic. 

The investment in Danvers is part of 39 initial projects that the beverage industry has committed to fund under the Every Bottle Back initiative. These investments total more than $23,700,000 million in committed funding and are estimated to yield more than 754 million new pounds of PET and nearly 61 million more pounds of aluminum over 10 years.