The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in Coahoma, Panola, Quitman and Tunica Counties on the Balance Calories Community Initiative, a focused effort to help people reduce the calories and sugar they get from beverages. By working to change behavior within these communities, the initiative aims to help reduce beverage calories consumed per person nationally by 20 percent by 2025 – the single-largest voluntary effort by an industry to combat obesity.

The tax passed today is a regressive tax that unfairly singles out beverages – including low- and no-calorie choices.  But most importantly, it is against the law.  So we will side with the majority of the people of Philadelphia who oppose this tax and take legal action to stop it.

In response to today’s release of the FDA rule change on the Nutrition Facts Panel, the American Beverage Association issued the following statement:

American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Working Together to Reduce Beverage Calories Consumed in the American diet.

Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), named today Fredericka McGee as vice president of California government affairs and operations for the association.

Partnership Invests in Promising Programs to Encourage Kids’ Healthy Weight & Lifestyle

In response to today’s release of the 2015 U.S. Dietary Guidelines for Americans, the American Beverage Association issued the following statement:

WASHINGTON, D.C. – America’s leading non-alcoholic beverage companies are marking America Recycles Day by announcing the results of an industry-wide survey that shows they are now recycling or reusing 94 percent of the waste produced by their 160 company-owned production facilities in the United States. 

WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the re-election of Rodger L. Collins, president of packaged beverages for Dr Pepper Snapple Group, as Chair of its Board of Directors, as well as other officers to the Board. 

In response to “Consumption of sugar sweetened beverages, artificially sweetened beverages, and fruit juice and incidence of type 2 diabetes; systematic review, meta-analysis, and estimation of population attributable fraction,” a paper published today in the British Medical Journal, the American Beverage Association issued the following statement: