American Beverage Association (“us”, “we”, “our”, “website” or “site”) operates this website (“Site”), and this Privacy Policy outlines our practices for collection, use, and disclosure of your information when you use or visit the Site. By using our Site, you consent to our privacy policy.    This Site, its features, and its contents are strictly to support interactions with US citizens. By providing your information on the Site, you certify that you are a US citizen in the United States.

 

What Information Do We Gather

What personal information do we gather from those who visit this site?

• Information gathered automatically. When you browse our Web site, you do so anonymously. Generic information from server logs is used to track the number of hits to the site and to find out what types of browser software and operating systems visitors use. The American Beverage Association will use this information only in aggregate form.

 

Use of Data

Any of the information we collect from you may be used in the following ways:

• To personalize your experience (your information helps us to better respond to your individual needs);
• To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);
• To measure the effectiveness of an ad campaign; and
• To share with third-party advertisers.

 

Security of Data 

The security of your data is important to us, but remember that no method of transmission over the internet, or method of electronic storage is 100% secure.  While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.  

 

Tracking & Cookies Data 

Computer or device specific personally identifiable information (“PII”) may also be collected automatically by visiting the Site, this includes “cookies.” Cookies are small files that most websites transfer to your computer through your Web browser (if you allow) that enable such sites to recognize your browser and store certain information. Cookies and “usage data” such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those page, unique device identifiers and other diagnostic data may automatically be collected by visiting our site. We use cookies to compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist us in analyzing our Site visitors. Such service providers are prohibited from using the information collected on our behalf except to help us conduct and improve our Site.  By using the Site, you consent to our use of cookies and similar technologies.  

 

Advertising Tracking Technology and Disclosure of PII to Third-Party Advertisers

We may use advertising/targeting cookies, pixels, and/or other technology to record your visit to the Site, the pages you have visited and the links you have followed. We use this information to make the advertising displayed on the Site more relevant to you and your interests. The advertising cookies, pixels, and/or information gathered using other technology may be used to deliver targeted advertising and to measure the effectiveness of advertising campaigns. We also share this information with third party advertisers for this purpose. Advertisers who advertise on our Site also track certain information using cookies, pixels, and/or other technology to provide interest-based advertising on our Site and elsewhere, including across browsers and devices. These third parties may use the information they collect on our Site to make predictions about your interests in order to provide you ads (from us and other companies) across the internet. Most advertising cookies, pixels, and/or other tracking technology track users via their IP address or a unique identifier and may collect PII including, but not limited to, your preferred language, browser type and settings, device type and settings, terms you search, videos you watch, links clicked, and your operating system.  By using the Site, you consent to our use of advertising/targeting cookies and other tracking technology and consent to our sharing your information with third-party advertisers, the tracking performed via our Site by advertisers, and the advertisers’ use of the information collected. 

 

Online Tracking/Do not Track and Opt Out of Advertising

While you are able to control the use of cookies through your web browser as noted in the “Do we use cookies?” section above, some web browsers may also give you the ability to enable a “Do Not Track” (DNT) signal, which requests that a website/web application stop tracking your activity. We do not process or respond to DNT signals. 

You can also obtain more information about targeted advertising and how to opt-out of interest-based ads by many third-party ad networks at https://youradchoices.com/control (Digital Advertising Alliance) or https://thenai.org/ (Network Advertising Initiative).  Note that while opting out of ad networks that participate in the Digital Advertising Alliance or Network Advertising Initiative may limit the number of advertisements you see, it will likely not opt you out of continuing to see advertisements on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in Digital Advertising Alliance or Network Advertising Initiative. 

 

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), in that we do not collect any information from anyone under 13 years of age. Our website, information and services are all directed to people who are at least 13 years of age or older.  

 

Online Privacy Policy Only     

This online privacy policy applies only to information collected through our website and not to information collected offline.

 

Other Websites

Our website may contain links to other third-party sites.  Please note that third-party sites are not governed by this privacy policy our privacy policy, and our privacy policy will no longer apply once you leave our website. Additionally, we are not responsible for the privacy practices employed by third party websites, and you should examine the privacy policies of those sites to learn how your information may be collected, used, shared and disclosed.

 

Changes to our Privacy Policy

We reserve the right to change our privacy policy at any time. We will notify you of any changes to our Privacy Policy by posting the new policy on this page, and update the Privacy Policy modification date below.

 

Contacting Us

Comments or questions about this Privacy Policy or another matter can be directed to the American Beverage Association by using our contact information. We will respond to reasonable requests (as determined by American Beverage Association staff) for information as rapidly as possible, subject to both our discretion and legal limitations.

You may write to us at:

American Beverage Association

1275 Pennsylvania Avenue NW, Suite 1100,

Washington, DC 20004

info@americanbeverage.org

 

Privacy Policy Effective Date: June 17, 2025

 

Read our Terms & Conditions.