From time to time, we suggest that you take a good look at the myriad beverage choices our companies produce.  Today we also encourage you to check out the grocery store shelves to see the span of beverage packaging sizes available.  In addition, to the 2 liter bottle, you’ll now find 1.5 and 1.25 liter options.  The bottles and cans come in a variety of sizes including 12 fluid ounces, the half pint 8 fluid ounces and the mini 7.5 fluid ounces.

These are but just a few examples.  Whether you’re shopping for bottles or cans, multi-serve or single serve, the choices are numerous.

Consumers clearly are taking advantage of the substantial growth in beverage choices available today.  The total beverage calories industry has brought to market has decreased 21 percent from 1998 to 2008 due to the innovation and production of more no- and low-calorie beverages as well as smaller-portion beverages.   And the beverage aisle tells the story.

We here at Sip & Savor hope you’ll use our new Clear on Calorie labels on the front of every bottle, can and pack we produce when you are shopping so you can better make the choice that’s right for you.