Berkeley, Calif.’s beverages tax has been in effect for two years now. And despite claims made in a recent study that suggest the tax has been effective, there three hidden findings in the study, that suggest otherwise.

  1. According to the study, Berkeley residents consumed only 6 fewer calories per day - an amount that is “not statistically significant.”
  2. The 6 calorie per day decline from taxed beverages was more than offset by a 32 calorie per day increase in non-taxed beverages.
  3. The study backs up the cross-border shopping effect. Stores neighboring Berkeley had the highest increase in sales of beverages with sugar.

To learn more about the true impact the tax has had on Berkeley, check out this infographic