Did you know that our industry voluntarily implemented a bold initiative that places calorie information at consumers’ fingertips so they can choose what is right for them?

By placing calorie information right up front, we’re empowering consumers with the calorie information they need to make an informed choice about what to drink.  Through our Balanced Calories Initiative, we will also be adding calorie counts and promoting calorie awareness on more than 3 million company-controlled point-of-sale equipment nationwide.

To learn more about our leadership efforts and the range of products our member companies offer check out DeliveringChoices.org.