Thanks to innovation by the beverage industry, more no- and lower-calorie options are available than ever before.  This innovation has been driving a reduction in calories available from beverages in the marketplace.  In fact, average calories per serving from beverages have declined 23 percent since 1998.  And with our new Balance Calories Initiative, we will continue to build awareness and engagement around calorie balance and no- and lower-calorie beverage options as we work to help in the fight to reduce obesity.

So the next time you’re deciding what to drink, make sure you check out the wide array of beverages our member companies make!