America's beverage companies have come together, alongside the Alliance for a Healthier Generation, to reduce calories and sugar consumed from beverages. In part because of their efforts, 50 percent of all non-alcoholic beverages purchased today have no sugar, and 60 percent of new brands and flavors hitting the market are low- or no-calorie drinks. Check out this new video to learn how America's beverage companies are using their marketing expertise to promote beverages with less sugar.