Our industry is always looking for ways to help keep our consumers informed and educated about the myriad beverage options available so they can make the choice that's right for them and their families.  Not only did we lead the way on clear calorie labeling with a bold initiative that places calorie information on our products, we then implemented the Calories Count™ Beverage Vending Program which displays calorie information on beverage vending machines.  Through these initiatives, which place calorie information consumers want and need in an easy to read and understandable way, we are providing information and reminding them that “calories count."