As with any hot-button issue where there are differences of opinion, there can be a lot of confusion and misinformation.  That is why, when it comes to our industry’s products and their ingredients, it is important to stick to the facts and avoid the easy-to-believe myths.  Today, we want to share a recent study published in the journal Pediatrics to help clear up one such myth about children and caffeine consumption.

The study’s lead researcher Amy Branum, of the Centers for Disease Control and Prevention (CDC), told NPR that when it comes to caffeine intake, teens are consuming far more caffeine from coffee drinks than other beverages, such as energy drinks.  From NPR:

“A new report, published in the journal Pediatrics, finds that 17- and 18-year-olds are consuming almost double the amount of caffeine from coffee compared with a decade earlier. And increasingly, younger tweens and teens, ages 12-16, are getting more caffeine from coffee, too.

They continue, “while energy drink consumption did increase during the period, Branum and her colleagues found that the drinks account for just a small sliver of overall caffeine consumption. Among 17- and 18-year-olds, it’s less than 5 percent of their caffeine consumption.”

There is still a lot of misinformation out there regarding our products, so make sure you’re keeping your facts straight. Visit letsclearitup.org and energydrinkinformation.com to learn more.