We at Sip & Savor admire and respect the advancement of personal technology and the integration of it into our daily routines.  That's why we thought we would point out that it was on this day in 2004 that Apple's iTunes Music Store became the first online store to have a catalog of more than one million songs.  Pretty amazing accomplishment, we must say.  And we're also intrigued by how far they have come since then - movies, books, music and music lessons are all available via the store!

But, it isn't just Apple and the technology sector that is committed to innovation.  Our member companies are regularly bringing new products to market - many of them are low- and no-calorie beverages.  In fact, the beverage industry has reduced the amount of calories brought to market by 21 percent since 1998!

So load up your digital music player with music from the iTunes store and explore the great outdoors!  After all, we're closing in on the end of the active months of summer and there isn't much time left for bike rides and picnics.  But, whatever you do - don’t forget to 'Think Inside the Bin!' after you are through hydrating with your favorite beverage!