Recently, American Beverage Association President and CEO Susan Neely sat down with the Washington Examiner's senior healthcare reporter Kimberly Leonard to discuss beverage companies’ efforts to support families and consumers in reducing calories and sugar consumed from beverages.
“Consumers rule in the consumer business,” said Neely. “You don't get to be a 100-plus year old brand like all three of them are if you don't listen to your consumers. We as consumers want health, we want wellness, we want to have fun, but we want balance, and these companies are responding to that in a very, very meaningful way."
Throughout the interview, Neely referenced many of the industry's forward-thinking, voluntary efforts to promote balance in consumer's lives, such as: