America’s leading beverage companies have a long history of working together to provide the information that consumers need to make informed choices as part of a balanced lifestyle.

Our front-of-pack calorie labeling effort - Clear on Calories - was launched in support of First Lady Michelle Obama’s “Let’s Move!” campaign back in 2010. And through our Calories Count™ Beverage Vending program, consumers can “Check Then Choose” the calories in their beverages before making a purchase. With these two efforts, consumers across America have seen calorie information right on the front of their favorite beverages, helping make the choice that’s right for them.

We are committed to empowering consumers with clear, fact-based information. Whether you choose a regular soft drink or a low- or no- calorie beverage, our member companies are giving consumers a wide range of options and portion sizes. And every option comes with clear calorie information right up front. This gives consumers the freedom of choice they deserve.

To learn more about the beverage industry’s efforts, check out